Soul School

What happens when a 35 year-old institution wants to change to better suit the current status of Education? Anglo School wanted to change its Ethos, Curriculum and Visual Identity to match the new phase of education that they are entering and for that a new name and new products were created. Each with its own flair and details. Amazing success story: 6 months after the change, the school was sold to an investor and according to insiders and the new ownership it was proven that the change in the visual identity, matching the business strategy from the founders, really helped with the sell. Tools: Adobe Illustrator and Figma